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About Us

Esco is owned by Grammy award winning rapper 2 Chainz and serial entrepreneur Snoop Dillard. The downtown Atlanta location has been open for over 5 years and the Morrow location will turn 3 this December. After putting successful systems and operations in place the two have decided to franchise their wildly popular and successful restaurant brand.

The impressive menu consists of brunch, lunch, dinner, signature drinks and desserts, as well as family meals and hookah.

OUR MISSION IS TO MEET THE CUSTOMERs’ NEED FOR GOOD FOOD AND A GREAT VIBE. you can eat and drink at home, but if stepping out you want great food, GOOD MUSIC AND a DANCE VIBE AS WELL!

Why franchise with us


Established franchise system in a fragmented industry, exceptional leadership team, and franchisee validation.


Esco Restaurant and Tapas lounge prides itself as a Go-To for a celebrity crowd and A-list entertainers.


Franchise co-owned by Grammy Award winning rapper, 2 Chainz and Self-made serial Entrepreneur Mychel (Snoop) Dillard.


Franchise your own Esco Restaurant & Tapas Lounge and become the go-to for your market's celebrity crowd and A-listers.


The Industry

The Bars and Nightclubs industry has experienced growth over most of the five years to 2022, however this growth trend was reversed due to the significant negative effects of the COVID-19 (coronavirus) pandemic. Although the pandemic had an effect on virtually every industry, the broader hospitality industry, including bars and nightclubs, was especially disrupted. The Bars and Nightclubs industry is composed of bars, taverns, pubs, lounges, nightclubs and other drinking places that primarily prepare and serve alcoholic beverages for immediate consumption and provide limited food services.

Industry market research, reports, and Statistics. IBISWorld. (n.d.). Retrieved December 16, 2022, from

The hookah bar industry is highly fragmented, with most bars being independent establishments. A small percentage open a second or third location. There are currently no national hookah bar franchises. Indirect competitors to hookah bars are coffee shops, bars that serve liquor, and cigar stores/tobacconists.

Hookah Bar Business Plan – Market Analysis Summary – Bplans: Business Planning Resources and Free Business Plan Samples. Bplans. (n.d.). Retrieved December 16, 2022, from 

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